General Terms and Conditions of Sale (GTC)

Muralova — Version 1.1 — Last updated: 29 July 2026

Preamble

These General Terms and Conditions of Sale (GTC) govern the sale of digital mural creations offered on the website www.muralova.com (hereinafter the "Site"), operated by Muralova. They constitute the contractual basis between Muralova and any natural or legal person (hereinafter the "Client") placing an order on the Site.

The Site is intended exclusively for a professional clientele acting within the framework of their business activity (architects, decorators, hotels, spas, coworking spaces, healthcare establishments, real estate developers, and other space design professionals). These GTC do not apply to natural persons acting as consumers within the meaning of the French Consumer Code; Muralova does not market its Products to consumers.

Article 1 — Definitions

Client: any legal or natural person acting for purposes within the scope of their commercial, industrial, craft, professional or agricultural activity, placing an order on the Site as a professional.

Professional: natural or legal person acting for purposes within the scope of their commercial, industrial, craft, professional or agricultural activity.

Site: the website www.muralova.com.

Product: digital file corresponding to a mural creation ("fresco") marketed by Muralova.

Digital File: high-definition vector PDF file (or any other format offered) delivered to the Client after payment.

Licence: right of use of the Product granted to the Client under one of the plans described in the article Licences of Use.

Order: act by which the Client validates the purchase of one or more Products on the Site.

Article 2 — Object

Muralova markets original digital mural frescoes intended to be printed in large format by a printer of the Client's choice. Unless expressly stated otherwise on a product page, Muralova does not provide any physical support, any printing or any installation service: the sale relates exclusively to a digital file and to the right to use it under the chosen licence.

Article 3 — Scope

These GTC apply, without restriction or reservation, to any order placed on the Site, regardless of the Client's location. Any order implies the Client's unreserved acceptance of these GTC, which the Client acknowledges having read beforehand.

These GTC may be supplemented, where applicable, by particular conditions specific to an offer, a custom creation or a partnership, which shall prevail over these in the event of express contradiction.

Article 4 — Identity of Muralova

Muralova is the trade name under which Marie-Antoinette Rix, sole trader (Entrepreneur individuel — EI), registered under SIRET number 513 499 426 00015, whose registered office is located at 12 rue Michel Rondet, 42000 Saint-Étienne, France, carries out her activity of marketing digital mural creations.

The full legal notice of the Site is available at: https://muralova.com/mentions-legales.

Article 5 — Products

The visuals, collections, customisations and custom creations offered by Muralova are described on the Site's product pages. The photographs and lifestyle visuals presented for illustrative purposes are non-contractual; the actual rendering will depend in particular on the support, materials and printing conditions chosen by the Client.

Muralova endeavours to describe and present the Products as accurately as possible. In the event of a manifest error on a product page (price, description, availability of a licence), Muralova reserves the right to correct it, including after an order, subject to informing the Client concerned immediately and offering a suitable solution.

Article 6 — Prices

Product prices are indicated in euros and/or dollars depending on the target market, inclusive of tax where French VAT applies, or exclusive of tax where VAT does not apply (see article Taxation and international sales). The applicable price is the one displayed on the Site at the time the Order is validated.

The price paid to Muralova covers exclusively the Digital File and the associated Licence. Printing, finishing, transport, installation and setup costs remain entirely the Client's responsibility and are negotiated directly with the providers of the Client's choice.

Article 7 — Order

The Order becomes final upon full validation of payment by the secure payment provider. Before this validation, it is the Client's responsibility to verify the accuracy of the elements of their Order: selected Product(s), licence plan, billing information and delivery email address.

An Order placed by a minor or by a person lacking the legal capacity to contract shall not bind Muralova.

Article 8 — Acceptance of electronic evidence

The computer records, order confirmations, emails exchanged, connection logs and data kept by Muralova's information systems and by those of its providers (including payment and hosting) constitute admissible evidence and shall prove between the parties the reality of the exchanges and operations that have occurred, until the Client provides evidence to the contrary.

Article 9 — Payment

Payments are made via Stripe or any other secure payment provider mentioned on the Site at the time of the Order. Muralova has no access at any time to the Client's banking data, which are processed directly by the payment provider.

Article 10 — Delivery

Products are delivered exclusively by secure download, accessible from the Site or transmitted by email after payment validation. No physical support is shipped.

The Client is solely responsible for backing up the downloaded Digital Files. Muralova recommends making a backup copy upon receipt, as the download link may be limited in time or in number of uses.

Article 11 — Technical characteristics of the files

Unless otherwise stated on the product page, Digital Files are supplied in high-definition vector PDF format, suitable for large-format printing. Other formats may be offered depending on the creations or on request, where applicable under particular conditions.

Article 12 — Colours and rendering

The colours, textures and renderings of the Products presented on the Site are given for information only. Differences in perception related to screens, colour profiles (ICC), inks, printing materials, processes used or lighting conditions of the installation location cannot engage Muralova's liability.

It is the responsibility of the Client, or the printer they engage, to carry out a print test on the chosen support and process before any final production (see also the article Verification before printing).

Article 13 — Printing and implementation

The Client freely chooses their printer, printing support and installation conditions. Muralova does not guarantee the final rendering of the Product once printed and/or installed, as this depends on factors outside Muralova's control: materials used, inks, colour profiles, printer calibration, lighting and installation conditions.

Article 14 — Verification before printing

The Client is required to carefully check the Digital File received (dimensions, colours, orientation, absence of visible defects) before any final printing, including by carrying out a print test on the chosen support.

Any printing launched without this prior verification shall be deemed accepted as-is by the Client, who may not subsequently hold Muralova liable for a non-conformity that could have been reasonably detected before printing.

Article 15 — Licences of Use

The sale of a Product only confers on the Client a right of use (licence), to the exclusion of any transfer of intellectual property (see article Intellectual Property). The Client chooses, at the time of the Order, one of the following licence plans.

Standard Licence
The Standard Licence authorises unlimited use in time of the Product for a single project, a single establishment and a single address. Several copies of the same design may be printed and installed within this same location. The Standard Licence does not entail any exclusivity: Muralova retains the right to sell the same Product to other clients, including in geographical proximity to the Client.

City Exclusivity Licence
In addition to the rights attached to the Standard Licence, the City Exclusivity Licence guarantees that no other sale of the same Product will be made by Muralova, regardless of the licence plan, within the radius indicated on the product page at the time of the Order.

This exclusivity is granted only if the Product is still available under this plan at the time of the Order. A previous sale (Standard or otherwise) of the same Product already recorded within this radius makes the City Exclusivity unavailable for this Product in that area. Muralova checks availability before any order confirmation and informs the Client in case of unavailability. This exclusivity is granted for an unlimited duration.

Country Exclusivity Licence
The Country Exclusivity Licence guarantees exclusivity of the Product throughout the national territory declared by the Client, for an unlimited duration. It is only available if no previous sale of the same Product, regardless of the licence plan, has been recorded in that country. Muralova verifies this availability before any order confirmation.

Total Exclusivity Licence
The Total Exclusivity Licence guarantees worldwide exclusivity of use of the Product, for an unlimited duration unless otherwise stipulated in the specific contract. It is subject to a quote and particular conditions defined with the Client on a case-by-case basis, in particular regarding price and terms for withdrawing the Product from the public catalogue.

Printing supports covered
Unless otherwise stated, the licence acquired authorises the printing and installation of the Product on any type of support (wallpaper, acoustic panels, glass, aluminium, textile, or any other support), provided that these supports are installed in the same establishment and at the same address covered by the licence.

Common provisions
Any use of the Product outside the scope covered by the acquired licence (another project, another establishment, another address) requires the purchase of a new licence. The Client undertakes not to resell, sub-license, publicly distribute the Digital File as such, nor make it available to third parties outside the scope of their printing and installation project.

Article 16 — Customisation and custom creations

Adaptations of colours, dimensions or graphic elements of an existing Product may be offered on request. Unless a specific quote provides for different conditions, fully custom creations are subject to the following rules:

• 2 rounds of revision are included in the service; beyond that, any additional revision may be subject to additional invoicing;
• each proposal is submitted to the Client for validation within 10 business days; after this period without a response from the Client, the last version transmitted is deemed accepted;
• the delivery of the final Digital File is subject to the Client's final validation (proof, hereinafter "BAT"); any request for modification after the validation of the BAT may be subject to additional invoicing;
• a deposit of 50% of the quoted amount is payable at the time of ordering, the balance being due upon delivery of the validated BAT.

Graphic proposals not selected by the Client as part of a custom creation remain the exclusive property of Muralova, which retains all related intellectual property rights; the Client may not make any use of them, whether free of charge or for consideration.

Article 17 — Intellectual property

All creations distributed on the Site are original works protected by copyright and, more broadly, by intellectual property law. The sale of a Product relates exclusively to a right of use under the terms of the chosen licence, to the exclusion of any transfer of intellectual property rights.

Any reproduction, resale, public distribution, provision to third parties or creation of a derivative work not expressly authorised by these GTC or by Muralova is prohibited and constitutes an infringement liable to engage the civil and criminal liability of its author.

Article 18 — No right of withdrawal

The Site is intended exclusively for Clients acting as professionals, within the framework of their commercial, industrial, craft, professional or agricultural activity. The fourteen (14) day right of withdrawal provided for by the French Consumer Code, reserved for consumers, therefore does not apply to any Order placed on the Site.

The Client acknowledges, at the time of the Order, acting in this capacity as a professional and declares that the purchase is directly related to their activity.

Article 19 — Warranties

In the event of a corrupted, incomplete or non-compliant Digital File, Muralova undertakes to provide a new download link as soon as possible following the Client's complaint.

The legal warranties applicable between professionals, in particular the warranty against hidden defects (articles 1641 et seq. of the French Civil Code), remain reserved and apply under the conditions provided for by law.

Article 20 — File updates

Any updates, corrections or changes made by Muralova to a Digital File after its delivery are at Muralova's sole discretion and do not in any way constitute an obligation, unless otherwise agreed in writing, in particular as part of a custom creation.

Article 21 — Liability

Muralova's liability is limited to direct and proven damages resulting from a proven breach of its contractual obligations. It cannot be engaged for printing, installation, material choice or colour calibration errors, nor for operating losses, commercial or image damage suffered by the Client or by third parties.

Article 22 — Breach of licence

In the event of a breach by the Client of the conditions of the acquired licence (in particular resale, unauthorised distribution of the Digital File, use outside the scope covered by the licence), Muralova may, after formal notice remained unsuccessful, terminate the licence concerned as of right and take any useful action to compensate for the damage suffered, without prejudice to any damages.

Article 23 — Commercial references

Unless the Client objects in writing before the project is carried out, Muralova may cite the Client's project as a commercial reference (name of the establishment, sector of activity, city) and disseminate photographs of the final result on its Site, its communication materials and its social networks, without disclosing confidential information relating to the Client.

This right does not apply if a non-disclosure agreement (NDA) has been signed between the parties; the provisions of that agreement then prevail over this article.

The Client may, at any time and without having to justify it, request in writing the removal of this reference; Muralova will do so within a reasonable time.

Article 24 — Personal data

Personal data collected as part of the Order are processed by Muralova in accordance with its privacy policy and the applicable regulations, in particular the General Data Protection Regulation (GDPR). The Client has a right of access, rectification, erasure and objection which they may exercise under the conditions described in the Site's privacy policy.

Article 25 — Taxation and international sales

The VAT regime applicable to the Order depends on the professional Client's place of establishment and, where applicable, on their intra-EU VAT number. For Clients established in the European Union and holding a valid intra-EU VAT number, the sale may be subject to the reverse-charge mechanism, subject to the communication of this number at the time of the Order.

For Clients established outside the European Union, the Client remains solely responsible for taxes, duties or levies that may be applicable in their country in respect of the importation of a digital good or service.

Article 26 — Force majeure

Neither party shall be held liable for non-performance or delay in performance of its obligations resulting from a case of force majeure, as defined by the case law of the French courts and article 1218 of the French Civil Code.

Article 27 — Tolerance

The fact that Muralova does not, at any given time, avail itself of a Client's breach of any of the provisions of these GTC may not be interpreted as a waiver to avail itself thereof later.

Article 28 — Partial nullity

If any of the provisions of these GTC is declared null, unlawful or unenforceable by a competent court, that provision shall be deemed unwritten and shall not affect the validity of the other provisions, which shall remain fully in force.

Article 29 — Entire agreement

These GTC, supplemented where applicable by the particular conditions applicable to an Order (quote, custom creation), express the entirety of the parties' obligations. They prevail over any prior document, exchange or agreement, oral or written, having the same object, unless particular conditions signed by both parties expressly provide otherwise.

Article 30 — Language of the contract

These GTC are drafted in French. They may be translated into other languages, in particular English, for the information of international Clients. In the event of a discrepancy of interpretation between the French version and any translation, the French version prevails between the parties.

Article 31 — Modification of the GTC

Muralova reserves the right to modify these GTC at any time. The GTC applicable to an Order are those in force on the Site on the date the Order is validated by the Client.

Article 32 — Applicable law and disputes

These GTC are subject to French law. In the event of a dispute, an amicable solution will be sought first between the parties before any legal action. Failing amicable resolution, the competent courts shall be those designated by the rules of common law applicable between professionals, unless otherwise agreed between the parties.

Article 33 — Contact

Any question or complaint relating to these GTC or to an Order may be sent via the contact form available on www.muralova.com.

Note: This English version is provided for information purposes only. In accordance with Article 30, in the event of any discrepancy of interpretation between this translation and the French version, the French version shall prevail between the parties.